Direct Mail History
Direct mail has been around for centuries, but it wasn’t until the 19th century that we saw the rise of…
Are Coupons Effective?
The first company to use a coupon was Coca-Cola. In 1888, the company distributed printed coupons as a way to…
The Benefit of Adhesive Exclusives
Grab customer attention while they grab their food! Each of these exclusive products encourage customer return and build guest counts….
Direct Mail Advantages
Did you know that postcards, letters and flyers are still an effective way to send your message? Direct mail has…
Bag Hangers vs. Flyers
Have you ever wondered what the best way to advertise your business may be? Let’s face it, flyers can be…
The History of Business Cards
Historically, the start of business cards dates back to around 15th century China. They were used by the wealthy merchant…
How to Properly Create Print Ready Files
Creating print ready files doesn’t have to be difficult. With the right tools and knowledge, you can easily get your…
Knowing the standard printing sizing & how to best utilize them
Do you know how important standard print sizing is to a successful marketing campaign? Understanding the various sizes of prints,…
Getting To Know Your Paper Options
Do you ever find yourself in a bind when it comes to selecting the right type of paper for your…
Using print collateral to promote your business
The digital age has gifted humanity with a whole new world of opportunities to promote our businesses, from specializing in…