Direct mail has been around for centuries, but it wasn’t until the 19th century that we saw the rise of commercial direct mail. It all began in 1864 when a postcard was sent from London to Scotland asking if a book was available for purchase in Scotland. This postcard is thought to be the first piece of direct mail to be sent.

Since then, the use of direct mail has only continued to grow as more and more businesses realized its effectiveness for reaching potential customers. By the 1920s, companies began to use mailers to advertise their products directly to consumers with coupons and catalogs. Even today, direct mail is still a popular form of marketing communication due to its ability to target specific audiences and capture their attention.

Direct mail allows you to deliver physical advertisements directly to targeted addresses. Examples may include but are not limited to: flyers, postcards, pre approved credit card applications, catalogs, non profit fundraising letters, and more. These advertisements are sent directly to potential customers based on demographic information.

Utilizing direct mail with coupons entices customers by offering a special discount or incentive. Coupons can be used to increase sales of already popular products, as well as introduce new customers to unfamiliar items. Additionally, direct mail campaigns are able to reach people who may never have otherwise seen an advertisement.

Since the rise in digital marketing, many people assume that direct mail is a thing of the past. However, many studies have proven that direct mail is still an effective way to market your company and reach potential customers. They allow you to promote your business and any products you may offer. Marketers are now able to customize mailers by targeting specific demographics and locations to maximize their impact.

Plus, with the cost of postage becoming more affordable and technological advances making it easier to track results, direct mail has never been more accessible, and is even quit profitable. So if you’re looking for a cheap and effective way to reach the correct target audience, remember the power of direct mail.

Here at Media Monkey, we offer three forms of direct mail. These include list targeted, saturated, and hybrid mail. Our team can help guide you on which method would be the most advantageous to your goals. Reach out to our sales team today for more information!

Happy mailing! 🙂

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