Have you noticed lately that your social media engagement has been a little slow? Maybe your followers haven’t increased in a while, or there is limited feedback in general to your pages. We have gathered below a grouping of ideas and suggestions for what your company can do to build a stronger social media presence, and get back on track.

1 – Engage As Much As You Can
Reply to all comments and to other posts just as you would during a face to face conversation. Showing your audience that you are real builds confidence in you and your brand.

2 – Enhance Your Customer Service
One of the benefits of social media is the ability to hear both positive and negative feedback regarding your business. This allows situations to be resolved quicker.

3 – Boost Your Online Reviews
Review sites such as Yelp give customers a good sense of what to expect from your company. Make a good impression! Ask for feedback and reviews and respond back in a timely matter.

4 – Use Visuals and Imagery!
Images quickly grab viewers and get the message across effectively. A photo or graphic can add a bit of variety to an otherwise lackluster post. Really spice things up by adding your own audio and video or link to other relevant audio/video!

5 – Use Hashtags Wisely
Hashtags can bring more people to your social media pages if they are used the correct way. Be sure they are relevant and pertain to the information contained in the post. Avoid using a copious amount of hashtags at the end of each post, stick to a few really good ones instead.

6 – Share Your Social Media Accounts As Much As Possible
But don’t over do it. This will build your internet presence and continue to grow your audience. Consider linking your social accounts on your website or even in you emails so people have easy access to finding it.

7 – Integrate Your Blog Posts
Social media offers a limited character amount per post, while blog posts can be as long as you’d like. Blogs can be tied into social media with a teaser graphic that links to your blog. Use social media to drive traffic to your website and blog.

Social media is a full-time responsibility, and takes a lot of time and consistency. With a little bit of patience, effort and thoughtfulness you can quickly achieve growth on your social media accounts! We understand it can be overwhelming to constantly manage your account yourself. That’s why we have a talented team that’s ready to take on your social media for you! Send us an email at [email protected] to discuss your needs and let us take care of growing both your social media and online presence.

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