Location-Based Marketing is a fairly new tool used to target your ideal customer base. Through analyzing your customers’ behaviors, Media Monkey® can boost the effectiveness of your advertising campaigns.
To put it in simpler terms, when you cast a large net, you may catch more fish than you can handle. When you use specific tactics to catch the exact fish you want, you end of being more successful while saving both time and money.
Within the world of marketing, casting a larger net is not always better. This is where location-based strategies come into play.
How does it work?
Our team collects consumers’ GPS data, location, and history, both present and future. This allows us to analyze patterns and better determine your target audience.
What are the different forms of location-based marketing?
Mobile passes, direct mail, and pay-per-click campaigns are Media Monkey®’s most popular forms of location-based strategies.
This technology can reach someone from as little as three feet away to as far as the other side of the world.
Who should invest in location-based marketing?
Companies with physical locations are considered the best fit to invest in this technology. These companies may include retailers, restaurants, travel companies, auto dealers, etc.
So… Where do I go from here?
Although location-based marketing can be extremely successful, having a balance between all marketing strategies is just as important.
These other strategies may include website development, social media, digital advertising, and print advertising. Luckily, Media Monkey® has experts in all of these areas.
Contact Media Monkey® today and our team of experts will help maximize your reach by targeting your ideal location-based audiences. We’ll do the work so you don’t have to!