We get this question very often and there is many ways to respond to it.  The best marketing plan is going to be very dependent on the size of your company.  Different companies will have a different budget to spend on marketing.  A startup is going to have much less than an established small business and even less than a larger established business.  It is always recommended to establish a balanced sustainable marketing budget.  With a sustainable marketing budget, your marketing will be more consistent and your company’s presence will grow among consumers.  Don’t know what your marketing budget should be?  Give us a call or send us a message we will be happy to help you out and get you moving on the path towards success.

1. Website

The best way to make a splash nowadays is with a well designed website.  This is much easier said than done for mostly everybody.  A well designed website requires careful planning and knowledge of content development, SEO, website structure, programming languages, database design, and many other factors.  But when all of these points are brought together they make a beautiful and well performing website that will bring in many customers.

2. Reviews

A lot of the time your customers are the best form of advertising.  They can either make or break business.  They are the ones that will either tell their friends to avoid a business like the plague or they will be the ones responsible for new customers to come flocking to you.  There are a lot of places online now that allow customers to get out their thoughts about a business.  They can be sharing their thoughts on Facebook, Google, Yellow Pages, Bing, Better Business Bureau and the list goes on.  You might want to consider encouraging your happy customers to leave positive reviews for you on these sites.  This way future customers will be more comfortable with giving you the business.

3. Social media

Social media is just as powerful as reviews on the internet.  Social media can cause a rumor to spread faster than wildfire, if it is true or false, good or bad, it does not matter on social media.  By harnessing the power of social media we can help you develop exciting shareable posts that your followers will be willing to read and share with your friends.  In turn this will help spread your name and put your company in a positive light as you help educate your customers.

4. Spread your name

Spreading your company’s name is quite possibly one of the most difficult parts of marketing especially if you are trying to market on your own.  Some of the best tactics to spread your name will be sending out hybrid mail.  Hybrid mail is a variation of direct mail that better targets the demographic of customer that is buying from your business.  It uses proprietary algorithms to determine where your customers are coming from and then locate more customers that would fit the mold of who buys from your business.

5. Create a buzz

Finally creating a buzz about your company comes into play when you have all your other avenues of marketing working in perfect unison.  Your customers know who you are, they happily talking about and everyone has seen your marketing and they are all familiar with your company name.

If any of this sounds daunghting to you, please give us a call or drop us a message.  We love helping people and we would love helping you.  We look forward to hearing back from you soon.

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