Direct Mail: Hybrid vs. Traditional

Marketing methods that better target your customers while saving time and money all at the same time? That’s where Media Monkey®’s Hybrid Direct Mail services come in.

Let’s start with the basics.

The method of direct mail has been around for decades, even centuries. Standard Direct Mail, or EDDM (Every Door Direct Mail), sends your mail to every address in town.

In this case, reaching maximum exposure isn’t as effective.

This type of traditional mailing may cause your advertisement to end up in the trash of most consumers, alongside other companies’ advertising efforts.

So, what’s the difference?

Hybrid Direct Mail uses patentedproprietary systems to look into your customer history and determine who is buying your products or services.

With this information, the hybrid mail system can then look into cities, towns, and neighborhoods and determine areas that are dense with the perfect customers for your business. (Shown on the right.)

As the system combines data to paint a picture of your ideal customer, mailing routes become more targeted and intentional, increasing your return on investment.

Now, how do I get started?

First, our team will determine which type of direct mail pieces would be most beneficial for your company, such as postcards, coupon books, etc.

We then create a custom design and message to share with your recipients.

Our team at Media Monkey® recommends a combination of Hybrid Direct Mail, Digital Marketing, and establishing a strong online presence through your website and social media outlets for the best marketing results.

We can help launch each of these platforms and more to expand your marketing efforts! Contact us today.