5 Tips for Extending Your Reach with SEO

Search Engine Optimization (also known as SEO) is one of the most important aspects of digital marketing but it is also a tricky one. Many details go into successfully optimizing your website for search engines. 85% of retailers surveyed said that the combination of SEO and SEM was the most effective customer acquisition tactic. Without proper SEO, your website will not appear in search engines and you will not be seen by potential customers. So how do you change this? Here is a list of the top 5 tips for extending your reach with search engine optimization.

^#1 – Visuals

Visuals not only entice viewership but also make content more engaging. Attract customers with the use of infographics, charts, and/or video content. This allows you to cut down on words used and focus the details where necessary.

^#2 – Keywords

Google’s Search Engine has algorithms in place that hunt for specific content to best meet the search criteria of a visitor. By using targeted keywords on a page, you automatically become more visible. This process helps build relevancy, which results in a more helpful site for viewers and more traffic being brought to your site.

^#4 – Get Interactive

Customers expect brands to have meaningful interaction with them on social media. In the past, content has been two-dimensional but those days are gone. Now, consumers expect games, polls, and entertaining video content. Research shows engaging content boots sales and viewership.

^#5 – Informative Newsletters

Boost brand awareness and understanding with email newsletters ( also known as e-blasts). Newsletters serve as a great way to both inform your customers as well as as an advertisement. They can be used as a reminder of sales or current ad campaigns. Most importantly, they can be used to increase subscribers.