With 2022 in the review mirror, it’s time to start looking ahead to the new year and all the possibilities it holds. When it comes to SEO, there are always new updates and trends to watch out for. So what can we expect in 2023? Here are some of the top SEO updates and trends to keep an eye on.
The rise of voice search – make sure your website is optimized for voice searches
With the emergence of digital assistants like Alexa, Google Home and Siri, voice search is taking over the world – or at least our devices. If your business has yet to take advantage of this rising trend in website optimization, you’re likely missing out on an incredible opportunity to connect with consumers. Voice search technology makes it easy for users to get instant answers without sifting through keyword searches – so make sure your website is optimized for voice searches in order to keep up with the competition in 2023. Optimization takes some effort, but think of all the new customers you could draw if you improve your website’s voice search capability – it’s worth giving it a try!
Mobile-first indexing – Google prioritizes mobile versions of websites over desktop versions
2023 brings a fundamental shift in the way Google will index websites; get ready to pivot in your business strategies and bring mobile content to the forefront. Mobile-first indexing puts the onus of website optimization well and truly on businesses, who now need to ensure their mobile site is continuously updated and maintained for optimum performance.
Responsive web design has never been more important than in this age of mobile browsing – not only does it help to ensure excellent user experience across all devices but it also improves SEO rankings. If you’re still using a separate mobile website, you may be missing out on key opportunities to reach a broader range of users and maximize organic traffic from search. Go beyond just desktop SEO – make sure you’re taking the necessary steps with your web design & development team to prepare for an optimized mobile experience in 2023.
Visual search – images and videos are becoming more important than ever in terms of SEO
With the development of visual search technology, images and videos are becoming invaluable tools in SEO. This means that optimizing visuals is essential for businesses to show up in search engines and gain visibility with web users. That’s why it’s crucial to invest time and resources into making sure visuals are as optimized as possible and optimized for all platforms, such as desktop, mobile, and app-oriented searches. From infographics to detailed illustrations and engaging video snippets, thoughtful visual content can create a powerful impact on your SEO success in 2023.
Structured data – using structured data can help your website appear in rich results
Looking to boost your website’s rankings in 2023? Well, one of the key SEO trends you should explore to help out is structured data. Structured data allows Google’s algorithms to better understand your website and its contents–which facilitates the creation of rich results, those beautiful nuggets of information that can appear at the top of search engine result pages. By utilizing structured data, you’ll be boosting your chances of having enticing information showcased in front of potential visitors when they come knocking on your digital door!
User experience – focus on creating a good user experience for your website visitors
With SEO playing an ever-important role in keeping up with search engine algorithms, one of the best ways to ensure long-term success in 2023 is to focus on creating a high-quality user experience for your website visitors. This should be done through careful content optimization, improving page loading speed, as well as adding other interactive elements for visitors to engage with. Don’t forget – user experience isn’t just about providing content – it’s about making sure that visitors are able to easily access and interact with it. A seamless, efficient, and enjoyable browsing experience will create more satisfied customers – and potentially boost visibility in the search engines!
Link building – continue to build high-quality links to your website
Building good links for your website isn’t a one-time job – it’s a continuous loop of building, monitoring, and updating. 2023 is no exception to this rule. It’s important to continue building high-quality links to increase page rank and help maintain a strong reputation in the eyes of both visitors and search engine algorithms. So, stay ahead of the game by gearing up your link build strategy for the year ahead: research relevant sources, create compelling content that people want to share (because trust us, you don’t want your links shared for the wrong reasons), collaborate with influencers in your space, and monitor/maintain any existing links that may have been created during previous years. In other words – keep your link building top-notch!
As you can see, there are a number of SEO updates and trends that you should be aware of for 2023. Voice search is on the rise, so make sure your website is optimized for voice searches. Google will prioritize mobile versions of websites over desktop versions, so it’s important to have a strong mobile presence. Visual search is becoming increasingly important, so focus on creating high-quality images and videos. Structured data can help your website appear in rich results, so don’t forget to implement it. And finally, user experience is crucial – focus on making your website easy to use and navigate. If you keep these trends in mind and work towards them now, you’ll be ahead of the game come 2023.