Social media is often considered as a marketing afterthought and not the marketing powerhouse it could be. With a bit of research, time, and dedication, your business can have a successful social media presence that reinforces its’ existing marketing strategies. Below is a list of common mistakes made and how you can avoid making them!

1. Believing you will get results fast and cheap

It takes a while to cultivate a solid following on social media. Make a goal and plan on investing time to get there. Some social media sites offer ad plans that may be a route for you to go or it might be beneficial for your company to hire a social media manager.

2. Posting too much about yourself

Think about this one like you would a real-life situation. Would you want to be around a friend who constantly talked only about themselves? Probably not. The same applies to social media pages. A good rule of thumb is 90/10. 90% of the time you should be posting about topics within your field and 10% should be how frequently you promote yourself. Think about it: As a business, it’s great to be knowledgeable and an active party within your specific field.

3. Not following up with potential clients or responding to commenters

This one might seem obvious, however, we will still explain why ignoring customers is a bad idea. With so many online rating and review sites for businesses, customers can voice concerns, feedback and reviews about any company. Replying to these comments is a great way to build trust with your customers. It shows that you care and you haven’t lost a human connection despite the encounter occurring online.

4. Failing to take part in a broader online discussion within your field

This is connected to the topics you post. It’s great to share posts by those who inspire you or have written interesting articles on topics relevant to your field. It is also a good way to begin building connections with fellow business owners in your industry.

5. Posting to the wrong audience

This is critical to any marketing outside the web and the same applies to online marketing as well. Keep in mind that your digital audience may differ slightly from your outside audience. Knowing who these customers are will assist in choosing what information you post – You want it to be of interest to your audience.

Social media is a big deal for businesses and we get that! That’s why we make our marketing plans customized to your needs. Give us a call to schedule a meeting – We’d love to get your online marketing platform going!