Marketing Abbreviations You Need to Know

Have you ever found yourself on social media or in a texting conversation when someone starts speaking in abbreviations? You scramble to look up what they actually are saying and are relieved to know that “IRL” means “in real life.” Some abbreviations, such as “LOL” and “BRB” have even transcended their original digital existence into our real-world daily vocabulary.

At Media Monkey, we understand it can be difficult to keep up with the latest trends and tactics. That’s why we provide social media and digital marketing to improve ROI and build your customer base. Schedule a meeting with us to discuss a customized plan that fits your company in the best possible way.

In the meantime, we’ve provided you with a list of common abbreviations used both in social media and internet marketing:


Social Media

TBT – Throwback Thursday

RT – Retweet

SMH – Shaking my Head

TBH – To Be Honest

NSFW – Not Safe For Work

SMM – Social Media Marketing

DM – Direct Mail/Message



Internet Marketing

ROI – Return on Investment

RSS – Rich Site Summary

RTD – Real-time Data

SEO – Search Engine Optimization

BR – Bounce Rate

CTR – Click Through Rate

CPC – Cost Per Click

CPL – Cost Per Lead

CMS – Content Management System

QR Code – Quick Response Code

WOM – Word of Mouth