We know the saying “don’t judge a book by its cover,” but that’s not always true when it comes to your website.
In the year of 2021, your website is your storefront. It’s the first place customers go to learn more about your company and, in some cases, purchase directly from your site.
So, what does it mean to have a “good” website? Keep reading to find out.
Easy to navigate
If a customer discovers your company online, the first thing that will turn them away is a confusing website.
Your site needs to be clean, engaging, and easy to find the information you’re looking for. Categorize topics and find the perfect balance of information to create a simple site.
Visible to search engines
There’s no point in having a beautifully designed website if no one can find it. Investing in Search Engine Optimization is key to creating a search-friendly webpage.
SEO guides customers directly to your page when they search relevant terms online, increasing the quality and quantity of your website traffic.
Offers a Live Chat feature
Live Chat offers the unique opportunity to talk to a customer service representative in real time. This feature guides customers through the decision making process, increasing your rate of conversions.
Provides useful information
Although this may seem obvious, more information is not always good information.
Keep your information to what is pertinent. This will help inform customers instead of steer them away. No one likes to dig through paragraphs of meaningless content.
Visually appealing design
We live in a world driven by visual appeal and attraction. If your website is poorly designed (bad imagery, abundance of text, dull coloring, etc.), customers may draw a negative impression of your company right off the bat.
Media Monkey® can create an effective website for your company. As we understand every business is unique, your website should be too!
Contact us today to get started.