Having a strong brand identity is SO important when it comes to having a successful business! What is brand identity, you may ask? Brand Identity is the “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers,” according to the American Marketing Association. But, it’s more than that! It holds the statement and mission of the company. It establishes your business’s values which is the one thing you truly want people to take away from your company! The big name companies that we know are known because of their branding and the identity they’ve presented us.
A brand identity is also your starting point for your marketing plan. Our consultants at Media Money are more than happy to bring your brand identity into a strategic marketing plan that will not only build your company in more business but it will bring new meaning to the goals your company has set. We all know how important goal setting is and this is a great way to keep up with the goals your company has made!
If you are having troubles with your Brand Identity or if you are not incorporating it into your marketing plan, Contact Media Monkey’s marketing consultants! Not only are they great at what they do, they use this practice, in particular, every day! The number for our sales department is (630) 773-4402.