Why it’s important to celebrate holidays on social media
As anyone who has ever scrolled through their social media feed on a major holiday can attest, holidays and social media go together like eggnog and Santa Claus. For many people, celebrating holidays on social media has become an essential part of the holiday experience. There are several reasons for this. First, social media provides a way to connect with friends and family members who might be geographically distant. Second, sharing holiday experiences on social media is a fun way to create lasting memories. And third, posting about holidays on social media helps to spread holiday cheer to everyone who sees the posts. So next time you find yourself feeling festive, don’t be afraid to let your friends and followers know by posting about it on social media.
What types of holidays you can celebrate
There are many different types of holidays that can be celebrated throughout the year. For example, there are national holidays, such as Independence Day in the United States or Canada Day in Canada. These holidays commemorate important events in the history of a country. There are also religious holidays, such as Christmas, Easter, and Ramadan. These holidays celebrate the beliefs of a particular religion. There are cultural holidays, such as St. Patrick’s Day and Cinco de Mayo. These holidays celebrate the traditions and customs of a particular culture. In addition, there are personal holidays, such as birthdays and anniversaries. These holidays celebrate important events in an individual’s life. No matter what type of holiday you celebrate, it is sure to be a special occasion. Let us not forget, there are social media holidays such as National Pizza Day, Pi Day, World Emoji Day, etc. Consumer celebration of these holidays is on the rise because, let’s face it, they are fun and engaging.
How to plan and execute a holiday campaign
The holidays are a hectic time for businesses. In addition to the already existing demands of running a business, there are also the added pressures of holiday shopping, entertaining, and travel. However, with a little planning and forethought, it is possible to turn the holiday season into a successful marketing opportunity. One way to do this is to create a holiday-themed campaign that is both festive and relevant to your product or service. For example, if you sell clothing, you could run a “12 Days of Christmas” promotion, featuring a different item each day. Or if you offer travel services, you could promote a “Winter Wonderland” package. Whatever campaign you choose, make sure to create eye-catching visuals and use engaging copy to capture people’s attention. Also, be sure to promote your campaign across all of your channels, including social media, email, and your website. With a little effort, you can turn the holiday season into a time of increased sales and brand awareness.
Examples of brands that have done holiday campaigns well
As the holidays approach, retailers begin to ramp up their advertising in an attempt to lure customers into spending their hard-earned money. Some brands go for the heartstring-tugging approach, while others try to be funny. But which strategy is more effective?
Interestingly, research has shown that both approaches can be successful, depending on the brand and the product. For example, a study by Marketing Institute found that apparel brands tend to do better with emotional campaigns, while electronics brands perform better with humor.
So what does this mean for brands looking to create a successful holiday campaign? The best bet is to know your audience and what will resonate with them. After all, even the most well-executed campaign will fall flat if it doesn’t speak to the people you’re trying to reach.
Let us help you take your social media to the next level this holiday season. We know how important it is to celebrate holidays on social media. That’s why we offer full-service support when it comes to planning and executing holiday campaigns. From finding the right holidays to celebrating, we’ll make sure your brand stands out this holiday season. And because we’re an award-winning agency, you can rest assured that your social will be in good hands. So what are you waiting for? Contact us today and let’s get started!