Your website is your most important asset today for sharing information about your business and acquiring new customers. Your website is much like a physical store, it needs to be clean, simple and engaging. The large majority of consumers today will go online and search for a business before using any other method available. For example, someone will go online and search for “plumbing emergency” before ever picking up a phone book, asking a friend or family member for who they would recommend or any other method. Primarily because that just take too long and is inconvenient by today’s standards. Additionally, the consumer can get a larger sampling of other customers’ experiences at a glance when they look online through online reviews.
A well-developed website is more important now than ever before! As more and more business is moving online you need to be able to keep up with the competition. Years ago, you needed a brick and mortar location, an actual store front, today your storefront is online. We know the saying ‘don’t judge a book by its cover’. But that’s not true in today’s world. Society does judge a book by its cover, or in relation to your business, they are judging your business by your website.
An interactive and engaging website will motivate a customer to spend more time on your website, leaving less time for them to look at your competitors. A website that is simple to navigate and guides a customer through the decision making process will yield a greater number of conversions and boost your bottom line.