SEO or Search Engine Optimization is the delicate and detailed process of optimizing a website to be better indexed by the many search engines that people use today.  Indexing is when the robots from a search engine explore your website and learn everything about your company.  These robots then take what they learned and index it into massive databases so that when someone then searches for something like, “Ice Cream Parlor” the search engine can instantly return the results that the customer wants to see.  Without SEO and indexing searching for things online would be nearly impossible as you will end up with every possible combination of results containing ice, cream & parlor… But, most likely not the Ice Cream Parlor you were looking for.