This can be best answered by asking what is an HVAC lead worth to you? Or, how much would pay for your next HVAC sale? In order to know this we need to know what that sale will be worth to your company. New customers account for as much as 80% of the business that an HVAC business will do throughout the year. Therefore new customer acquisition is critical to maintaining and growing your HVAC business. It is important to continue acquiring new customers while maintaining your existing customers in when your goal is to build a prospering company.
This is where the cost of a HVAC lead comes into play. Knowing what each lead costs you is fundamental to growing your business and improving your ROI. The cost of a HVAC lead varies across the nation and from rural to urban settings. But the national average ranges from $400-$800 depending on the manufacturer you ask or the article that you consult.