Have you noticed lately that your social media engagement has been on the quiet side? Perhaps your followers haven’t increased in a while or there is limited feedback in general to your pages. We have gathered below a grouping of suggestions for what your company can do to build a stronger social media presence.
1 – Engage with everyone and participate in conversations. Reply to all comments and to other posts just as you would during a face to face conversation. Showing your audience that you are real builds confidence in you and your brand.
2- Dive further into customer service. One of the benefits of social media is the ability to hear both positive and negative feedback regarding your business. This allows situations to be resolved quicker.
3 – Boost your online reviews. Review sites such as Yelp give customers a good sense of what to expect from your company. Make a good impression! Ask for feedback and reviews and respond back in a timely matter.
4 – Use visuals! Images quickly grab viewers and get the message across effectively. A photo or graphic can add a bit of variety to an otherwise lackluster post. Really spice things up by adding your own audio and video or link to other relevant audio/video!
5 – Use hashtags wisely. Hashtags can bring more people to your social media pages. Be sure they are relevant and pertain to the information contained in the post. Avoid using a copious amount of hashtags at the end of each post.
6 – Share your social media accounts with everyone (but don’t be annoying). This will build your Internet presence and grow your audience.
7 – Integrate your blog posts. Social media offers a limited character amount per post, while blog posts can be as long as you’d like. Blogs can be tied into social media with a teaser graphic that links to your blog. Use social media to drive traffic to your website and blog.
Social media is a full-time responsibility. We understand it can be overwhelming to constantly manage your account yourself. That’s why we have a talented, enthusiastic team that’s ready to take on your social media for you! Give us a call at (630) 773-4402 or send us an email, [email protected] to discuss marketing options perfect for you company!